Foundations in Research and Strategy
Our engagement with Caron began with an extensive discovery and research process, including competitive research, a detailed analytics review, site-wide content audit, and thorough evaluation of all technologies and systems that Caron leverages. I led the discovery, design, strategy and content efforts for the new site managing a diverse team. We facilitated dozens of stakeholder conversations with Caron's staff across multiple departments, and research with patients, patient family members, and professionals that refer to Caron. All of this research was compiled into a detailed long-term roadmap, including the implementation of the new websites initial release. We also developed a measurement plan that outlined key site objectives and performance indicators to help us define success post-launch.